- Camunda OEM Program
Embed production-ready process & AI orchestration into your product
Your customers expect workflow to just work. Building and maintaining that infrastructure yourself pulls your engineering team away from what makes your product unique. Camunda's OEM offering lets you embed orchestration directly into your product, so your team stays focused on your core value proposition.
Why partner with Camunda
Ship orchestration as a feature, not a project
Everything you need to embed reliable, enterprise-grade process and AI orchestration — without building and maintaining the engine yourself.
01
Focus your engineering team on what matters
Stop rebuilding state machines, exception handling, and monitoring from scratch every time your product needs a new workflow capability.
02
Meet enterprise requirements without the custom build
Auditability, governance, and human-in-the-loop controls come out of the box, so you're not blocked on compliance before your next enterprise deal.
03
Stay ahead of the AI curve
Embed agentic orchestration as a native feature without rebuilding your architecture. Blend deterministic and AI-driven workflows as your product evolves.
04
No lock-in
Built on BPMN 2.0 open standards, your process logic stays portable and you stay in control of your architecture long-term.
Who it's for
Software vendors embedding orchestration into their product
Whether Camunda runs as an invisible backbone coordinating systems, APIs, and AI agents behind the scenes, or as a configurable layer that gives your own customers the ability to automate and adapt processes within your product.
From established vendors adding orchestration to an existing product, to fast-growing startups who need workflow infrastructure without building it themselves.
Where OEMs use Camunda
- Financial services
- Insurance
- Healthcare
- Logistics
- Enterprise software
- Telecommunications
- Manufacturing
Common use cases
Four ways OEMs embed Camunda
Workflow automation
Embed a workflow engine that powers customer-facing processes — approvals, onboarding, case management — without exposing the underlying platform.
Microservices & API orchestration
Coordinate backend services, events, and long-running stateful processes invisibly, behind your product experience.
Embedded workflow builders
Give your customers a tailored interface to configure and automate their own processes, powered by Camunda underneath.
Agentic orchestration
Blend deterministic workflows with AI-driven decision-making as your product evolves toward more autonomous capabilities.
Pricing that scales with your business
Commercial terms are tailored to your business model, customer volume, and the role Camunda plays in your product — typically a base platform fee combined with deployment-based pricing.
Your business model
Terms shaped around how you sell and package your product.
Customer volume
Deployment-based pricing that scales as your customer base grows.
Role of Camunda
Priced to reflect how central orchestration is to your product.
Let's embed orchestration into your product
Talk to our team about how the Camunda OEM offering fits your architecture, roadmap, and go-to-market.