• How Real Estate company Keller Williams became...

    Keller Williams is the world‘s leading real estate agency, employing more than 180,000 agents across the globe. This incredible growth story began in a single office in Texas, USA, in 1983, based on the core belief that real estate is all about relationships. Gary Keller, co-founder of Keller Williams, stated in 2018 that his company no longer wanted to be recognized as a real estate company, but as a technology company. “That means we build the technology… that means we hire technologists.” Driven by a desire to foster meaningful relationships, Keller Williams wanted to provide a seamless user experience for agents and customers (both home sellers and buyers) as they navigated the real estate market. They envisioned a highly flexible...

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