Power retail with AI agents from shelf to shipment
Deploy trusted AI agents to boost conversion, protect margin, and deliver flawless omnichannel execution with enterprise-grade guardrails and zero black boxes.
Camunda handles all of Zalando's online orders for their 16 Million+ active customers
Zalando
Trusted by the World's Leading Retailers and Marketplaces
90% of Fortune 500 retail execs
say they've piloted or experimented with GenAI (McKinsey 2024). 26% of these pilots are being scaled organization-wide.
More than 70% of execs
say AI agents will manage most customer interactions within 5 years
$234B in credit-card driven revenue at risk
as AI agents optimize and reshape how customers spend
AI insights that trigger instant retail decisions
Retailers face unpredictable demand, fragmented channels, and stalled AI pilots. Agentic AI changes this—governed agents autonomously personalize offers, optimize inventory, detect fraud, and respond to shifts, turning every signal into measurable revenue and loyalty.
High Impact Use Cases
Demand Forecasting and Markdown Optimization
Align pricing, promotion, and inventory with AI-driven forecasts to improve sell-through, reduce waste, and respond to market shifts in real time.
Real-Time Personalization and Omnichannel Activation
Unify customer signals from CDPs, POS, and ecommerce to deliver personalized offers and consistent journeys across every channel.
Fulfillment Acceleration and Last-Mile Resilience
Reroute shipments, reallocate stock, and escalate delays with orchestration that keeps every order on time across WMS, OMS, 3PLs, and store systems.
Revenue Protection and Point-of-Sale Intelligence
Detect fraud and anomalies at checkout with AI-driven intervention that preserves both revenue and customer experience.
Turn chaotic omnichannel retail into straight-through commerce with agentic orchestration
Deploy AI agents that boost conversion, protect margin, and improve the customer experience.
Build and deploy AI agents
Rapidly create enterprise-grade agents with guardrails and a full audit trail for every retail decision.
Coordinate agents and systems
Blend deterministic and dynamic actions to automate complex, end-to-end commerce journeys.
Transform valuable processes
Bring AI into core retail operations—pricing, fulfillment, loyalty—to reinvent execution in a unified platform.
Retail journeys are omnichannel and unpredictable. Making them intelligent should be collaborative.
No single team owns the end-to-end customer journey. Merchandising, fraud, store ops, and IT all need one shared view to decide exactly where AI agents create the biggest impact.
That's the power of Agentic BPMN: the single visual language that brings every stakeholder to the table, so AI is designed together, not bolted on in silos.
“Camunda helps us visualize whatever we need during business implementation. That visibility across teams is why we chose Camunda over every other solution on the market.”
Ayush Seth Senior Manager · Walmart
When every team works from one transparent model, AI agents stop being experiments and start driving revenue and loyalty at true retail scale.
Store & Operations Leaders
Merchandising & Planning Teams
Customer Experience Leaders
Risk & Compliance
Manage in-store execution, staffing, and daily operations across distributed locations.
Plan and manage inventory, pricing, and product movement across regions and channels.
Deliver seamless experiences across in-store, digital, and service touchpoints.
Ensure all operations, pricing, and promotions meet policy and regulatory standards.
Improve in-store execution
Automate task coordination and issue escalation across stores, suppliers, and systems.Reduce manual follow-up
Trigger updates and alerts automatically when issues are reported or SLAs missed.Stay responsive during disruptions
Adjust schedules, staffing, or tasks in real time based on changing store conditions.
React faster to demand shifts
Connect forecasts to pricing, replenishment, and supplier updates in real time.Accelerate pricing decisions
Route approvals and calculations across planning, finance, and channel leads instantly.Streamline product transitions
Manage launches, markdowns, and phase-outs with clear logic and coordination.
Eliminate friction across channels
Coordinate updates across POS, ecommerce, and service tools without delays.Deliver faster support
Automate handoffs across contact centers, stores, and fulfillment to reduce resolution time.Adapt to changing expectations
Trigger personalized offers, service actions, or feedback flows based on behavior.
Enforce policy automatically
Apply validations and business rules in real time across store and digital systems.Respond quickly to violations
Escalate errors, exceptions, or threshold breaches instantly with full traceability.Audit without disruption
Generate reporting and approvals as part of daily operation.
Retail needs real-time, resilient, and personalized execution
Because AI insights don't matter if execution can't keep up
Retailers face unpredictable demand, rising expectations, and too many AI pilots stuck in prototype mode. Legacy systems and manual workarounds slow execution, adding cost and risk.
Align teams. Unlock AI. Execute at scale.
AI can forecast demand and personalize journeys, but only process orchestration ensures those signals power pricing, fulfillment, and service at scale without breaking under pressure.
Move faster across every channel
Disconnected systems stall everything from offers to fulfillment. Camunda connects ecommerce, OMS, WMS, and store ops so products move and customers stay satisfied.
Personalize with confidence
AI can suggest, but orchestration delivers. Camunda turns personalized insights into scalable, compliant experiences with built-in governance and oversight.
Keep customers, not just carts
Bad data or broken ops drive churn. Camunda triggers real-time actions—rerouting, inventory updates, substitutions—before sales disappear.
Empower teams to focus on growth
Spreadsheets and broken flows drain time. Camunda streamlines complexity so retail teams can focus on CX, innovation, and growth.
68% of consumers
buying products recommended by GenAI – but few retailers have systems to track and optimize these journeys.
86% of retailers
have GenAI pilots for customer service – only 36% at scale.
60% of CPG executives
say their financial reporting doesn't align with how the business is structured—stalling decisions and innovation.
Drive real retail results with smarter automation
Camunda helps retailers improve margins, reduce churn, and scale AI—by turning fragmented operations into agile, end-to-end processes.
Unlock Seamless Omnichannel Experiences
Coordinate systems across e-commerce, stores, and service touchpoints so journeys feel consistent and connected, from cart to curbside. Powered by Camunda's execution-layer processes and high-throughput orchestration.
Put Predictive AI to Work Safely and Effectively
Process orchestration incorporates access to LLMs, demand models, and analytics directly into processes, with rule-based logic, approvals, and human-in-the-loop control. Structured workflows operationalize AI while preserving oversight and auditability.
Automate at Production Scale
Handle millions of transactions, updates, and customer interactions without breaking. No duct-taped integrations or fragile automations required. Camunda runs mission-critical processes across store ops, fulfillment, and support.
Govern AI with Guardrails, Not Guesswork
Ensure automated decisions and AI agents follow policy at every step. Every action, override, and escalation is traceable and auditable. Compliance isn't an afterthought. It's built in.
Future-Proof Your Architecture
Avoid vendor lock-in and massive replatforming. Camunda connects ERP, CRM, WMS, PIM, and modern AI tools through open, composable integrations. Designed for flexibility. Built for what's next.
Accelerate Innovation Without Losing Control
Deliver new solutions faster without sacrificing governance. Teams stay focused on CX and outcomes, not firefighting broken processes. From proof of concept to enterprise scale—without the rewrite.
AI is reshaping retail. Camunda makes it operational.
Retailers are using AI agents to optimize pricing, personalize offers, and adapt fulfillment. But many still act like bots that execute isolated tasks without coordination, traceability, or oversight.
With Agentic BPMN, teams can model and run both deterministic logic and dynamic agent behavior in one orchestrated process, built for omnichannel scale and enterprise-grade compliance.
Real-Time Personalization
Trigger flows, and experiences based on real-time behavior and AI signals—across every channel.
Always-On Commerce
Keep sales, fulfillment, and service running across demand spikes, product drops, and peak seasons.
Audit-Ready Promotions
Version every discount, promotion, and override to support governance and reduce fraud.
Connect Disparate Retail Systems
Connect POS, ERP, ecomm, and personalization engines without rewriting legacy systems.
AI That Converts to Action
Camunda ensures AI decisions lead to governed execution—not stalled experiences or compliance gaps.
Transform retail complexity into controlled innovation
Camunda helps retailers scale AI intelligently—enhancing operations, enabling new capabilities, and preserving uptime and trust.
“With Camunda, we orchestrated mission-critical workflows without rewriting our retail systems—we enabled flexibility while staying in control.”
Platform Architect · Global Retailer
2 of the top 3 US retailers run Camunda
Camunda powers process orchestration at scale—supporting millions of SKUs, returns, and real-time decisions across ecommerce, store operations, and fulfillment, while enabling retail teams to manage 4M+ product updates per day and serve over 200M consumers globally.
Orchestrate complexity at omnichannel scale
Operationalize AI to connect POS, OMS, WMS, and ecommerce—so every customer journey runs smoothly across channels without manual intervention.
Scale mission-critical processes with confidence
Run high-volume operations like returns, promotions, fulfillment escalations, and loyalty events with high availability and resilience.
Collaborate across teams with one visual model
Use BPMN and DMN to align merchandising, compliance, and IT—so everyone builds from a common blueprint.
Build faster with your existing tools
Integrate seamlessly with ERP, CRM, WMS, PIM, and modern AI tools—Camunda fits into your stack, not the other way around.
Field-Tested in Retail at Scale
Camunda is orchestrating retail operations across Fortune 500 brands, including:
FEATURED STORY
Thanks to the introduction of Camunda, the professionally documented process now 100% corresponds to the technical reality. Most questions regarding the process can be initially answered by a quick look at the BPMN diagram. This is an important foundation for the continuous improvement of the process and thus also the further growth of Zalando.
Read the story →How Process Orchestration Improved Data Governance at Walmart
Wilson Gaitan, Walmart
Accelerate your project with the help of our global expert network
Our network of trusted partners can help you streamline your workflows and achieve your goals with Camunda.
Training & Documentation content
We have a vibrant community of over 100,000 developers worldwide that use Camunda to orchestrate and transform complex processes.
Helpful Documentation
Get all step-by-step guides and reference docs to understand supported environments, releases, dependencies, and more.
On-Demand Training
Camunda Academy provides anyone with free, unlimited on-demand training on subjects like BPMN, DMN, and Camunda.
Security at Camunda
We're committed to maintaining the highest information security, privacy and compliance standards.
Read about GDPR, SOC 2, ISO/IEC 27001, our privacy statements, and more!
