Camunda Brand Guidelines
We love that you want to show us off – we just have a few rules.
The Camunda brand relies on consistent visual application in order to be easily recognizable and to represent our core values. Here, we’ve provided guidelines and downloadable assets to help you showcase your partnership with Camunda!
If you have any questions about our brand guidelines and/or would like to request additional assets, please reach out to brand@camunda.com.
Logos
Primary Logo
The Camunda logo should be displayed in full, whenever possible, with proper spacing. Horizontal is the primary orientation.
The Camunda logo should be black on light colored backgrounds and white on all other colors. Proportion, rotation, and opacity of the logo should not be changed.
Additional elements like frames or shapes should not be added. Overlaying patterns is not permitted. A version of our vertical logo is available upon request for applicable circumstances.
Secondary Logo
In addition to the primary logotype, a shortened version of the logo is our secondary mark.
This should be used for small applications like website favicons and social media profile photos. It can also be applied to cases where the full Camunda logo is too distracting or repetitive like, slide decks.
Font + Typography
IBM Plex Sans is Camunda’s default typeface. IBM Plex is an open source font family and a Google Font, so you can use it within all Google applications. As a last resort, use Arial if IBM Plex is unavailable.
Colors
Primary Color Palette
Orangemunda
PMS: Orange 21 C
CMYK: 0 69 100 0
RGB: 252 93 13
HEX: FC5D0D
Orangemunda is Camunda’s signature color and is used as the primary accent color.
Spacecraft
RGB: 247 247 247
HEX: F7F7F7
Note: Not intended for print. Use white for print instead.
Black
PMS: Black
CMYK: 60 50 50 100
RGB: 0 0 0
HEX: 000000
Spacecraft and Black are the primary background colors. They are heavily applied to slides, website updates, and all other branded graphics. There should be a general balance of black and white in all brand applications.
We prefer a light background for text-heavy pieces. Please do NOT use secondary colors or Orangemunda as the background for text-heavy content.
Complete Color Guide
Want to experience the full Camunda rainbow? Check out our complete color guide with neutral and secondary color palettes, as well as additional usage guidelines.
Headshots
Showcase Camunda leadership team and speakers with their professional headshots.
Company description/boilerplate
English version
About Camunda
Camunda is the enterprise platform for agentic orchestration, enabling organizations to coordinate AI agents, people, and systems across complex, end-to-end business processes. With built-in governance, auditability, and human oversight, Camunda gives enterprises the control they need to move AI from pilots to production — safely and at scale. Trusted by over 700 organizations worldwide, including 9 of top 10 US banks, Camunda helps enterprises boost operational efficiency, accelerate time-to-value, and deliver better customer experiences. For more information, visit camunda.com.
German version
Über Camunda
Camunda ist die Enterprise-Plattform für Agentic Orchestration mit der Unternehmen KI-Agenten, Menschen und Systeme in komplexen Geschäftsprozesse von End-to-end koordinieren. Mit integrierter Governance, Auditierbarkeit und menschlicher Aufsicht gibt Camunda die nötige Kontrolle, um KI sicher und skalierbar von der Pilotphase in die Produktion zu überführen. Mehr als 700 Firmen weltweit vertrauen auf Camunda, um ihre betriebliche Effizienz zu steigern, die Time-to-Value zu beschleunigen und bessere Kundenerlebnisse zu bieten, darunter 9 der 10 größten US-Banken. Für weitere Informationen: camunda.com
French version
À propos de Camunda
Camunda est la plateforme d’orchestration agentique pour les entreprises permettant aux organisations de coordonner les agents IA, les équipes et les systèmes tout au long de processus métier complexes. Grâce à sa gouvernance intégrée, son auditabilité et sa supervision humaine, Camunda offre aux entreprises le contrôle nécessaire pour propulser l’IA des phases pilotes à la production, en toute sécurité et à grande échelle. Approuvée par plus de 700 organisations dans le monde, dont 9 des 10 plus grandes banques américaines, Camunda aide les entreprises à optimiser leur efficacité opérationnelle, à accélérer le retour sur investissement et à offrir une meilleure expérience client. Pour plus d’informations, rendez-vous sur camunda.com.
Everything else
This page is a condensed version of our larger set of brand assets and guidelines. For more brand materials, including Camunda photography, slideshow templates, web accessibility and button color guidelines, icons, and more, please reach out to your Camunda contact or our brand team for assistance.
Have any feedback, suggestions, or questions about this page? Let us know!
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