We’re entering a new chapter in how we partner with our customers to realize the full potential of process orchestration and automation (PO&A). As technology evolves and operational complexity increases, generative AI promises new opportunities to drive efficiency, improve customer experience and achieve competitive advantage. However, organizations need the right technology stack and operating model to lay the foundation for what’s next: agentic orchestration.
And yet, most organizations are wrestling with fragmented efforts and isolated point solutions. These are compounding technical and organizational debt and making it harder to strategically embed AI into core business processes. To navigate these challenges, scale automation effectively, and stay competitive in today’s accelerating market, we’ve developed Camunda Success. It’s a flexible engagement model designed to meet organizations where they are, with Enterprise Success as its most comprehensive offering, in which our Process Orchestration Adoption Framework comes together to guide your journey.
This post outlines our new portfolio in the context of the current evolution in the automation market, with a particular focus on the design principles behind our Enterprise Success model.
A Portfolio designed for your Camunda journey
Our Customer Success Portfolio is designed to match the requirements of your individual PO&A adoption journey. At its core are three structured Camunda Success Plans—Essential, Advanced, and Enterprise—that scale based on your needs, from digital-first engagements to deep, collaborative partnerships. These plans are complemented by a catalog of On-Demand Services for targeted enablement, technical assurance, and accelerators.
Our portfolio is grounded in our Adoption Framework (more on that below) and underpinned by a rich, digital experience for self-serve capabilities as well as our technical support offering. At the top of this portfolio is Enterprise Success—our most comprehensive and premium offering—designed as a deep, collaborative partnership that accelerates value and safeguards business continuity.
The goal is simple: help you accelerate time to value, maximize the business impact of your automation initiatives, and sustain momentum, while offering flexibility to engage with us in the way that works best for you.
You have more to orchestrate than ever
Technology is evolving at a rapid pace. It’s no longer just about scaling deterministic process orchestration—it’s also about being ready to capitalize on the paradigm shift that is currently unfolding: Agentic orchestration shows very promising signs for organizations to dramatically increase the value they are getting out of process automation. Through a BPMN-based orchestration layer, organizations can systematically deploy AI agents to increasingly augment human activities, allowing you to automate complex and dynamic tasks that previously had been out of the reach of automation. However, maintaining control, compliance, and auditability remains a key challenge for organizations. Agentic orchestration ensures agents operate within governed workflows, allowing human oversight, clear accountability, and seamless collaboration across systems, teams, and AI agents.
That’s the opportunity. On the flipside: Without the visibility, flexibility and control that end-to-end process orchestration provides, AI agents just become another point solution that might yield initial tactical value but will ultimately compound technical debt.
This is why we’re seeing a strong pull across the market—from organizations to industry analysts—for building a foundational process orchestration capability. It serves as a prerequisite for operationalizing AI and to modernize your processes. It’s no coincidence that leading analysts now place orchestration at the core of the process automation and AI stack.
And we are currently in a pivotal moment in the adoption curve of agentic AI. While organizations are—expectedly—facing challenges in adopting it, analysts forecast that by the end of 2026, enterprises will have figured out agentic AI at scale. We already see organizations ahead of the curve, such as Payter in the Netherlands, who are using agentic AI inside their customer support processes. Now is the window of opportunity to act—to build the foundation to systematically deploy agentic AI across your enterprise and outcompete your peers.
And we are here to partner with you on that journey.
A tested framework to build and scale your process orchestration foundation
But how do you build and scale your foundational process orchestration capability? Over the past two decades, we’ve worked with more than 600 organizations across industries, sizes, and geographies. We’ve seen enterprises reach impressive scale, such as Goldman Sachs who embraced process orchestration to build one of the largest and most advanced process automation platforms in the industry. Or Atlassian, who are strategically leveraging Camunda across their enterprise. We also saw organizations navigate challenges when foundational elements were missing that we want to help you avoid.
In short: We’ve seen what works—and what doesn’t—when it comes to establishing an impactful process orchestration practice. To provide structured guidance on your individual journey, we’ve developed the Process Orchestration Adoption Framework that led our co-founder Bernd Ruecker and I to write our book Enterprise Process Orchestration that we released this spring.
This framework is a key design principle within our new customer success portfolio, especially for the Enterprise Success model. It helps you take an iterative path toward enterprise process orchestration—from a single-project to a strategic, scaled adoption that transforms your whole enterprise. Five core drivers form the foundation that shape every successful program:
- Vision: Anchoring your PO&A journey in strategic business objectives, aligning stakeholders, and continuously tracking progress toward your goals.
- People: Defining team structures, roles, and skills required – then enabling those roles across the organization while building a scalable operating model.
- Technology: Establishing a technology foundation that accelerates time to value, reduces cognitive load of your teams while enabling operational resilience.
- Delivery: Applying best practices across the solution lifecycle to continuously deliver initiatives in federated teams
- Measurement: Establishing metrics and KPIs to track business impact and making it visible across the organizations.
A typical journey: Launch, establish, scale
So, what does a journey toward strategic, scaled adoption and a mature PO&A capability look like? We have seen three archetypical phases that organizations go through for an enterprise wide program:
- Launch: Define program goals, scope, governance, and roadmap. Stand up the first team, enable key roles, deploy your platform, and deliver a first lighthouse project to generate internal momentum.
- Establish: Federate delivery across the business while enabling team autonomy, build traction through ongoing use case discovery, establish an Adoption Acceleration Team (AAT) or Center of Excellence, and mature your platform with reusable components and accelerators.
- Scale: Expand enablement to ever more delivery teams and personas, enable business self-serve and embed a process mindset across the organization. Across all phases, continuously track and communicate business value to maintain and scale momentum.
This is a happy path—and no journey is the same. Through our new customer success portfolio, we are committed to meet you where you are at on that journey and to support your specific needs and goals.
Our Enterprise Success plan: A deep partnership to support your journey
We designed our Enterprise Success Plan with all those lessons learned and the specific requirements of scaling PO&A in mind. It is the most comprehensive way we support customers on this journey. Designed for organizations orchestrating critical processes or executing long-term PO&A strategies, it’s a deep partnership model that evolves with your program towards agentic orchestration.
Camunda is in the boat with you from day one, guiding your program as it launches, matures, and evolves to stay ahead of industry trends and build a best-in-class automation practice. Together, we establish a multi-layered engagement structure to accelerate your value through access to tailored technical guidance, proven best practices, and structured onboarding to move faster and reduce risk. At the same time, our comprehensive enhanced support ensures business continuity by enabling swift issue resolution and reliable uptime for your mission-critical workflows.
With Enterprise Success, organizations gain access to a continuous, structured program designed to proactively drive their adoption journey and build a strong PO&A capability to get ready for agentic orchestration. Grounded in our adoption framework laid out earlier above—Vision, People, Technology, Delivery, and Measurement—the program is underpinned by playbooks and repeatable practices that we have developed based on our experience with hundreds of customers. Together, we define and maintain a tailored, outcome-led adoption plan to realize your process orchestration and automation vision. We equip you to set up the right teams, roles, and skills for long-term, self-sustained success, while providing technical and operational best practices to help you deploy, scale, and evolve your PO&A stack towards agentic orchestration.
This enables you to deliver solutions faster, accelerate time to value, and continuously improve your initiatives. At every step, we support you in measuring success, communicating business impact, and scaling your practice based on real, demonstrated outcomes.
Let’s collaborate
In addition to our Enterprise Success plan, we offer the Advanced plan, which supports customer-led adoption with expert guidance on demand and elevated support for faster issue resolution. For teams comfortable managing their own adoption journey, the Essential plan provides access to digital experience resources.
Explore Camunda Success to learn more about the different success plans and our on-demand services, or reach out to your Camunda contacts to discuss how we can support your journey.
