Self-Service Growth Product Manager


The self-service growth product manager (SSGPM) will own our targets for self-service revenue and graduation opportunities (from self-service to enterprise plan). To achieve this, the SSGPM will systematically convert free trial users into paying self-service customers, retain those customers and expand their usage over time, until they are ready to graduate to the enterprise plan. 

The SSGPM is a senior product manager role and therefore part of the PM team, with a solid reporting line to the VP of Product Management. At the same time, the SSGPM will be part of the cross-functional growth engine team, with a dotted reporting line directly to the CEO.

This is a unique opportunity to play an instrumental role in driving the further growth of Camunda, and to shape our future as the unquestioned leader in the process orchestration category. 

What you'll get to do:

  • Gather intelligence about our self-service (potential) customers, by conducting qualitative (f.ex. 1:1 interviews) and quantitative (f.ex. surveys) analysis.
  • Based on that intelligence, run experiments to test ideas for improvements, f.ex. regarding the pricing model, the check out experience, etc.
  • Surface potential improvements in the product (UX, missing features, etc) and collaborate with other product managers to implement them.
  • Train our sales people on how to position the self-service plan vs. the enterprise plan, answer advanced questions, and participate in sales calls to support and learn.
  • Clarify internal processes and business rules, f.ex. regarding technical support or customer success management for self-service customers.
  • Define, adjust, monitor, and report on key metrics (in collaboration with the data team)
  • Simulate and report on business model KPI (in collaboration with FP&A)

What will you bring along:

  • Experience in enterprise software companies that target developers as primary users. 
  • Ideally, experience with self-service / product-led growth motions
  • Strong project / cross-functional management skills. Ability to clarify requirements, set priorities, communicate clearly and drive timelines.
  • Ability to collaborate with a diverse set of functions (f.ex. Finance, Legal, Engineering, Marketing) to drive results. 
  • Ability to use tools such as Salesforce, GSheets, and BI tools (f.ex. Metabase) to pull data and conduct root cause analysis.
  • Comfortable with ambiguity, high visibility, and being the directly responsible individual for the self-service business with defined targets.
  • Growth mindset and resourcefulness to get things done cross-functionally.
  • Strong analytical skills and structured thinking. You know how to ask the right questions, answer them based on data, and turn data from disparate sources into a vision for what we should do.
  • Passion for driving revenue in a product-led growth motion.
  • Ability to work and thrive in a remote-first organization.
  • Willingness to learn and use Camunda.

If you don’t think you meet all of the criteria but are still interested in the job, please apply.  Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

Who is Camunda?

Camunda is the leader in process orchestration software. Our software helps orchestrate complex business processes that span people, systems, and devices. With Camunda, business users collaborate with developers to model and automate end-to-end processes using BPMN-powered flowcharts that run with the speed, scale, and resiliency required to compete in today’s digital-first world. Hundreds of enterprises such as Allianz, ING, and Vodafone design, automate, and improve mission-critical business processes with Camunda to drive digital transformation. 

Annually recognized by Deloitte among top high-growth companies, Camunda operates as a global, remote-first organization. 

What we have to offer:

  • A remote-first culture that enables you to work remotely as much as you’d like to. We believe talent is global! 
  • A home office equipment budget and the choice of hardware. Mac, Windows, Linux, you choose what works best for you! 
  • If you like working from an office space, we have our modern and collaborative hubs (Berlin, Dallas & Denver) or you can work from a coworking space.
  • We support our employees in maintaining a healthy work/life balance, so we offer and encourage flexible time off at Camunda. Use your flexible time for anything that helps you recharge your batteries or maintain your life outside of work. 
  • A clear mind is a healthy mind; we offer a headspace subscription and pay towards your fitness activities.
  • Social interactions are important to us! Each year, Camunda hosts  a company-wide get-together in new and exciting locations! In 2021, we rented out a whole island in Croatia. Find out more about the annual retreat here.
  • Inclusive culture based on our FAITH values; quarterly performance reviews and employee engagement surveys to make sure you feel heard and valued.
  • We understand that our employees contribute immeasurably to Camunda’s success: to allow employees to benefit from that success, every Camunda employee is offered virtual shares from our Virtual Stock Option Plan (VSOP)
  • More of what we offer globally & in your country can be found here.

"Everyone is welcome at Camunda” — it’s a celebrated component of our culture. We strive to create an inclusive environment that empowers our people.  At Camunda, we honour diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applications will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability or any other protected characteristics under applicable law.  We are looking forward to your application!

Did we pique your interest? Apply now and learn more. For a complete list of jobs at Camunda, please check out: