In our next “Meet a Camundi” series, we’ll take readers inside the world of Camunda’s go-to-market teams. We’re spotlighting the incredible people behind Camunda’s sales organization, from account executives to consultants to customer success managers.
This series will give readers a glimpse into the people, stories, and passion that fuel our go-to-market teams around the world.
Behind every customer story and every growth milestone is a team of passionate Camundi who build relationships, solve challenges, and bring our mission to life every day.
Meet Aurélien CRESP
Let’s start with the basics
What is your name and your role at Camunda? (Sales, CSM, ADR, RevOps, etc.)?
Aurélien CRESP, Strategic Account Executive.
Your path to Sales
How did you get started in this field, and what experiences shaped your approach to customer engagement and relationship-building?
I began my career in technology sales and business development, working in complex environments where clients faced strategic and operational challenges. Through roles managing enterprise and strategic accounts, I learned that successful customer engagement starts with deeply understanding business objectives, not just selling solutions. These experiences shaped my relationship-building approach around trust, executive alignment, proactive communication, and delivering measurable value over the long term rather than focusing on short-term transactions.
Discovering Camunda
How did you learn about Camunda, and what motivated you to join the team?
Five years ago, I have to admit, I had never even heard of Camunda.
But during the interview process, I quickly realized I wasn’t just discovering a product, I was discovering a team and a culture, too. Conversations with people like Antonia and Kausar genuinely convinced me, because the energy, authenticity, and what are now known as the FAITH values were already strongly present in every interaction.
Life in a remote sales world
Working in sales remotely can look different everywhere. What does a typical day look like for you, and how do you stay connected with customers and teammates?
My days rarely look the same, balancing multiple conversations with prospects and customers. I collaborate closely with the full account team (ADR, SE, TAM, CSM) to continuously refine our strategy and ensure we approach each opportunity in the most effective and coordinated way. Working remotely also gives me flexibility during the day for personal activities, which helps maintain strong energy and focus while staying fully customer-centric.
Proud moments
What’s a recent project, win, or customer success story that made you proud to be part of Camunda’s GTM team?
I’m particularly proud of the journey with one bank in particular. When I took over the account, it was generating less than €200K in ARR, but today it has become the largest client in EMEA. A major milestone was a three-year contract with them. This success was the result of long-term relationship building, acting as a trusted advisor, strong alignment with the account team, and close collaboration with executive sponsors both internally and externally. It truly reflects what a coordinated GTM effort and a partnership mindset can achieve.
Collaboration and culture
How would you describe the culture within the sales org, what makes it special, or what do you appreciate most about your teammates?
I would describe the culture within the Southern Europe Sales org as tightly connected, supportive, and genuinely fun, while staying highly focused on results. The team is always ready to help, share insights, jump on a call, or support a deal when needed, which creates a strong sense of trust and collective ownership.
The broader sales team really reinforces that feeling of being part of one cohesive, motivated team. There’s a real positive energy, and that makes collaboration natural and performance-driven.
Personal passion
What excites you the most outside of your work?
Outside of work, I am spending time with friends and family around a good meal or a good aperitivo. I also love traveling the world with my wife and discovering new cultures and places.
Playing golf or padel helps me disconnect and recharge, and rugby is a real passion of mine that I’ve always enjoyed following.
Career advice
Any advice for someone looking to build a career in sales, customer success, or revOps?
To succeed in sales, you need to be resilient and truly attentive to your customers. The goal isn’t to have an answer to everything, but it’s to listen carefully, understand the client’s challenges and priorities, and build a partnership based on trust.
Come build with us
The work we do at Camunda isn’t for everyone, but if this kind of thinking energizes you, you’ll likely feel right at home.
Our Sales organization is made up of diverse thinkers, creative problem-solvers, and lifelong learners, people who bring curiosity, empathy, and persistence to everything they do.
Does that sound like you? Explore our open roles here.
Start the discussion at forum.camunda.io