Power retail with AI agents from shelf to shipment
Camunda orchestrates AI agents to connect store systems, supply chains, and customer touchpoints to deliver the real-time decisions, traceability, and control enterprise retailers need to scale safely.
Camunda handles all of Zalando's online orders for their 16 Million+ active customers
Team Lead, Software Engineering, Marko Lehn
Trusted by the World’s Leading Retailers and Marketplaces
90% of Fortune 500 retail execs
say they’ve piloted or experimented with GenAI (McKinsey 2024)
26% of these pilots are being scaled organization-wide
Source: McKinsey
More than 70% of execs
say AI agents will manage most customer interactions within 5 years
Source: BCG
$234B in credit-card driven revenue at risk
as AI agents optimize and reshape how customers spend
Source: McKinsey
Turn AI insights into real-time retail action
Predictive, generative, and agentic AI can forecast demand and personalize journeys, but they only deliver value when tied to execution. Retailers must connect these insights to pricing, fulfillment, and service decisions so every signal drives measurable results.
High Impact Use Cases
Demand Forecasting and Markdown Optimization
Align pricing, promotion, and inventory with AI-driven forecasts to improve sell-through, reduce waste, and respond to market shifts in real time.
Real-Time Personalization and Omnichannel Activation
Unify customer signals from CDPs, POS, and ecommerce to deliver personalized offers and consistent journeys across every channel.
Fulfillment Acceleration and Last-Mile Resilience
Reroute shipments, reallocate stock, and escalate delays with orchestration that keeps every order on time across WMS, OMS, 3PLs, and store systems.
Revenue Protection and Point-of-Sale Intelligence
Detect fraud and anomalies at checkout with AI-driven intervention that preserves both revenue and customer experience.
The future of retail is autonomous — may the best agents win
Customer-facing agents are already influencing what gets seen, chosen, and purchased. The real question: what are your agents delivering in return—or capturing before it’s lost?
Store & Operations Leaders
Manage in-store execution, staffing, and daily operations across distributed locations.
Improve in-store execution
Automate task coordination and issue escalation across stores, suppliers, and systems.
Reduce manual follow-up
Trigger updates and alerts automatically when issues are reported or SLAs missed.
Stay responsive during disruptions
Adjust schedules, staffing, or tasks in real time based on changing store conditions.
Merchandising & Planning Teams
Plan and manage inventory, pricing, and product movement across regions and channels.
React faster to demand shifts
Connect forecasts to pricing, replenishment, and supplier updates in real time.
Accelerate pricing decisions
Route approvals and calculations across planning, finance, and channel leads instantly.
Streamline product transitions
Manage launches, markdowns, and phase-outs with clear logic and coordination.
Customer Experience Leaders
Deliver seamless experiences across in-store, digital, and service touchpoints.
Eliminate friction across channels
Coordinate updates across POS, ecommerce, and service tools without delays.
Deliver faster support
Automate handoffs across contact centers, stores, and fulfillment to reduce resolution time.
Adapt to changing expectations
Trigger personalized offers, service actions, or feedback flows based on behavior.
Risk & Compliance
Ensure all operations, pricing, and promotions meet policy and regulatory standards.
Enforce policy automatically
Apply validations and business rules in real time across store and digital systems.
Respond quickly to violations
Escalate errors, exceptions, or threshold breaches instantly with full traceability.
Audit without disruption
Generate reporting and approvals as part of daily operation.
Retail needs real-time, resilient, and personalized execution
Because AI insights don’t matter if execution can’t keep up
Retailers face unpredictable demand, rising expectations, and too many AI pilots stuck in prototype mode. Legacy systems and manual workarounds slow execution, adding cost and risk.
Align teams. Unlock AI. Execute at scale.
AI can forecast demand and personalize journeys, but only process orchestration ensures those signals power pricing, fulfillment, and service at scale without breaking under pressure.
Move faster across every channel
Disconnected systems stall everything from offers to fulfillment. Camunda connects ecommerce, OMS, WMS, and store ops so products move and customers stay satisfied.
Personalize with confidence
AI can suggest, but orchestration delivers. Camunda turns personalized insights into scalable, compliant experiences with built-in governance and oversight.
Keep customers, not just carts
Bad data or broken ops drive churn. Camunda triggers real-time actions—rerouting, inventory updates, substitutions—before sales disappear.
Empower teams to focus on growth
Spreadsheets and broken flows drain time. Camunda streamlines complexity so retail teams can focus on CX, innovation, and growth.
Drive real retail results with smarter automation
Camunda helps retailers improve margins, reduce churn, and scale AI—by turning fragmented operations into agile, end-to-end processes.
Unlock Seamless Omnichannel Experiences
Coordinate systems across e-commerce, stores, and service touchpoints so journeys feel consistent and responsive from cart to curbside.
Powered by Camunda’s execution-layer processes and high-throughput orchestration.
Put Predictive AI to Work Safely and Effectively
Process orchestration incorporates access to LLMs, demand models, and analytics directly into processes, with rule-based logic, approvals, and human-in-the-loop control.
Structured workflows operationalize AI while preserving oversight and auditability.
Automate at Production Scale
Handle millions of transactions, updates, and customer interactions without breaking. No duct-taped integrations or fragile automations required.
Camunda runs mission-critical processes across store ops, fulfillment, and support.
Govern AI with Guardrails, Not Guesswork
Ensure automated decisions and AI agents follow policy at every step. Every action, override, and escalation is traceable and auditable.
Compliance isn’t an afterthought. It’s built in.
Future-Proof Your Architecture
Avoid vendor lock-in and massive replatforming. Camunda connects ERP, CRM, WMS, PIM, and modern AI tools through open, composable integrations.
Designed for flexibility. Built for what’s next.
Accelerate Innovation Without Losing Control
Deliver new solutions faster without sacrificing governance. Teams stay focused on CX and outcomes, not firefighting broken processes.
From proof of concept to enterprise scale—without the rewrite.
AI is reshaping retail. Camunda makes it operational.
Retailers are using AI agents to optimize pricing, personalize offers, and adapt fulfillment in real time. But many still act like bots that execute isolated tasks without coordination, traceability, or oversight.
With Agentic BPMN, teams can model and run both deterministic logic and dynamic agent behavior in one orchestrated process, built for omnichannel scale and enterprise-grade compliance.
Real-Time Personalization
Trigger offers, flows, and experiences based on real-time behavior and AI signals—across every channel.
Always-On Commerce
Keep sales, fulfillment, and service running across demand spikes, product drops, and peak seasons.
Audit-Ready Promotions
Version every discount, promotion, and override to support governance and reduce fraud.
Connect Disparate Retail Systems
Connect POS, ERP, ecomm, loyalty, and personalization engines without rewriting legacy systems.
AI That Converts to Action
Camunda ensures AI decisions lead to governed execution—not stalled experiences or compliance gaps.
Transform retail complexity into controlled innovation
Camunda helps retailers scale AI intelligently—enhancing operations, enabling new capabilities, and preserving uptime and trust.
“With Camunda, we orchestrated mission-critical workflows without rewriting our retail systems—we enabled flexibility while staying in control.”
Platform Architect
Global Retailer
2 of the top 3 US retailers run Camunda
Camunda powers process orchestration at scale—supporting millions of SKUs, returns, and real-time decisions across ecommerce, store operations, and fulfillment, while enabling retail teams to manage 4M+ product updates per day and serve over 200M consumers globally.
Orchestrate complexity across care and compliance
Operationalize AI to deliver critical insights and make better decisions across EHRs, diagnostics, portals, and human review without adding friction.
Collaborate across teams with one visual model
Scale mission-critical processes with confidence
Run high-volume operations like authorizations, trial logistics, and safety escalations with high availability and resilience
Build faster with your existing tools
Integrate seamlessly using open standards like FHIR, HL7, and DICOM—Camunda fits into your stack, not the other way around.
Field-Tested in Retail at Scale
Camunda is orchestrating retail operations across Fortune 500 brands, including:
FEATURED STORY
Thanks to the introduction of Camunda, the professionally documented process now 100% corresponds to the technical reality. Most questions regarding the process can be instantly answered by a quick look at the BPMN diagram. This is an important foundation for the continuous improvement of the process and thus also the further growth of Zalando
How Process Orchestration Improved Data Governance at Walmart
Wilson Gaitan, Walmart
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Training & Documentation content
We have a vibrant community of over 100,000 developers worldwide that use Camunda to orchestrate and transform complex processes.
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Get all step-by-step guides and reference docs to understand supported environments, releases, dependencies, and more.
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