AI is increasingly bringing both disruptions and opportunities to organizations across the world, and it can be a challenge to separate the signal from the noise. That’s why we’re at the Gartner IT Symposium in Barcelona, taking place right now. We’re here to share our own expertise on the new era of automation we’re all in today. It’s been amazing exchanging insights on how orchestration can turn AI potential into real, measurable business outcomes, and learning from others.
If you’re in Barcelona right now, be sure to stop by booth 603 and say hello! Zee will be there to greet you, of course, alongside Camunda experts and leaders who would be excited to chat.
The importance of Business Orchestration and Automation Technologies (BOAT)
Gartner has recently defined an important new category, Business Orchestration and Automation Technologies (BOAT), and just a few hours ago, Gartner’s VP Analyst Keith Guttridge went on stage to describe the brand new Magic Quadrant for Business Orchestration & Automation Technologies. To quote the session description:
“For the first time ever, Gartner unveils the Magic Quadrant for BOAT (Business Orchestration & Automation Technologies) — where RPA, low-code, iPaaS, BPA and more collide. Join this session to see how the automation vendors stack up across orchestration, agentic AI, connectivity and operations at enterprise scale.”
BOAT platforms are becoming essential because they help organizations unify fragmented automation efforts under one architecture. Most enterprises today use a mix of tools, including RPA, iPaaS, low-code platforms, and AI agents, that operate in silos. This creates complexity and limits agility. BOAT simplifies this landscape by providing a single process orchestration layer that connects people, systems, and AI across the enterprise.
This consolidation reduces technical debt, improves visibility, and enables faster adaptation to market and regulatory changes. At the same time, effective BOAT platforms position businesses to capitalize on the rise of agentic orchestration by combining deterministic process logic with AI-driven decision-making. This makes it possible to automate not only routine tasks but also dynamic, high-value processes where human judgment and machine intelligence need to work together.
Camunda a Visionary in debut Gartner BOAT Magic Quadrant
As Camunda CEO and co-founder Jakob Freund put it recently when announcing the recognition of Camunda as a visionary in the BOAT Magic Quadrant:
“AI agents can be powerful, but without orchestration as part of an end-to-end process, they fail to deliver business value at scale. They lack coordination, accountability, and reliability… We believe BOAT platforms exist for exactly this reason.”
We believe this Gartner recognition validates the path we’re on, which is to enable organizations to build enterprise-grade orchestration for AI agents and beyond.
We’re happy to share a complimentary copy of the Gartner® BOAT Magic Quadrant™ 2025 at the link below, so feel free to grab yours today.
What does BOAT mean for the future?
As businesses increasingly turn to artificial intelligence, BOAT platforms will play a critical role in operationalizing AI. An ideal BOAT platform will help you both to create and orchestrate AI agents, and implement them alongside tried-and-true deterministic processes that are tested and effective. It’s also necessary to achieve full end-to-end visibility, auditability and traceability of every step to ensure trust and meet compliance and regulatory requirements.
It’s one thing to talk about harnessing AI in theory, but Gartner itself predicts that “over 40% of agentic AI projects will be canceled by the end of 2027.” This is all very new, and even though everyone will tell you how easy they can make it for you, it helps to see results in the real world:
BOAT examples in action
- Halkbank Turkiye, one of the largest banks in Turkey, is using Camunda with AI today to speed up service processing time by 600%.
- Technology leader Atlassian uses Camunda to orchestrate AI-driven improvements that reduce monthly manual effort by 95%.
- VodafoneThree, one of the biggest telecommunications providers in the UK, is powering their “Just Ask Once Promise” to deliver transformative customer experience improvements with generative AI and Camunda.
Want to learn more about how to make agentic orchestration work in the real world? Check out our recent webinar, From Hype to Impact: Making Agentic Orchestration Work for Your Business, or read more about it in this blog post.
Learn more about BOAT and Enterprise Agentic Automation
To capture the potential of AI at enterprise scale, it must be seen as both effective and trustworthy. But what do you need to achieve this, and how do you make it work in the real world? BOAT defines the “what” of a unified orchestration platform. Enterprise Agentic Automation defines the “how,” with a scalable framework for combining deterministic process logic with AI-driven adaptability, ensuring control, visibility, and trust at every step.
It’s imperative to have a platform that can seamlessly orchestrate all your business processes and operationalize AI within governed boundaries. With a leading BOAT platform enabling Enterprise Agentic Automation, you have the foundation to connect systems, people, and AI agents across the enterprise. Learn more about how leading enterprises are applying BOAT principles to build enterprise agentic automation today.
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