Camunda Brand Guidelines
We love that you want to show us off – we just have a few rules.
The Camunda brand relies on consistent visual application in order to be easily recognizable and to represent our core values. Here, we’ve provided guidelines and downloadable assets to help you showcase your partnership with Camunda!
If you have any questions about our brand guidelines and/or would like to request additional assets, please reach out to [email protected].
Logos
Primary Logo
The Camunda logo should be displayed in full, whenever possible, with proper spacing. Horizontal is the primary orientation.
The Camunda logo should be black on light colored backgrounds and white on all other colors. Proportion, rotation, and opacity of the logo should not be changed.
Additional elements like frames or shapes should not be added. Overlaying patterns is not permitted. A version of our vertical logo is available upon request for applicable circumstances.
Secondary Logo
In addition to the primary logotype, a shortened version of the logo is our secondary mark.
This should be used for small applications like website favicons and social media profile photos. It can also be applied to cases where the full Camunda logo is too distracting or repetitive like, slide decks.
Font + Typography
IBM Plex Sans is Camunda’s default typeface. IBM Plex is an open source font family and a Google Font, so you can use it within all Google applications. As a last resort, use Arial if IBM Plex is unavailable.
Colors
Primary Color Palette
Orangemunda
PMS: Orange 21 C
CMYK: 0 69 100 0
RGB: 252 93 13
HEX: FC5D0D
Orangemunda is Camunda’s signature color and is used as the primary accent color.
Spacecraft
RGB: 247 247 247
HEX: F7F7F7
Note: Not intended for print. Use white for print instead.
Black
PMS: Black
CMYK: 60 50 50 100
RGB: 0 0 0
HEX: 000000
Spacecraft and Black are the primary background colors. They are heavily applied to slides, website updates, and all other branded graphics. There should be a general balance of black and white in all brand applications.
We prefer a light background for text-heavy pieces. Please do NOT use secondary colors or Orangemunda as the background for text-heavy content.
Complete Color Guide
Want to experience the full Camunda rainbow? Check out our complete color guide with neutral and secondary color palettes, as well as additional usage guidelines.
Everything else
This page is a condensed version of our larger set of brand assets and guidelines. For more brand materials, including Camunda photography, slideshow templates, web accessibility and button color guidelines, icons, and more, please reach out to your Camunda contact or our brand team for assistance.
Have any feedback, suggestions, or questions about this page? Let us know!
