Jakob Freund

Learn why Camunda CEO Jakob Freund thinks process automation can help organizations with legacy technology compete with startups.

Instead of dramatic, rip-and-replace events, Camunda CEO Jakob Freund describes how gradual digital transformation can be a more practical and strategic path to automation.

The Case for End-to-end Process Automation Processes are the algorithms that determine how an organization runs. Successful businesses grow from proven, effective processes. At Camunda, we have made it our mission to enable organizations to design, automate and improve these processes — no matter where they are and what they entail. Our ambition is to “automate any process, anywhere”.  Automation is not new, it is basically the core value of any software product. And if there was one single software product that could successfully run the entire operations of a company, there might not even be a need for Camunda. In fact, SAP tried to become that product in the 1990s. But although there are thousands of companies running SAP,...

I recently participated in a CamundaCon Live panel, led and moderated by Jason Bloomberg at Intellyx, about how enterprises are currently using RPA. My fellow panelists (Vittorio Dal Bianco at Nokia, Marco Einacker at Deutsche Telekom and Paul Jones at NatWest) provided a fascinating look on the benefits and limitations of this much-discussed technology. During the panel, I gave an analogy to illustrate the issues I’ve seen with RPA implementations:. I have suffered from back problems in the past. When I experienced back pain, that pain then caused my muscles to stiffen, which caused more pain. To help with this, I could take pain medicine, like ibuprofen. However, in order to really get rid of the back pain, I also...

I opened CamundaCon Live by providing a company update and an overview of our mission for the future. First of all, I acknowledged the “elephant in the room.” COVID-19 has changed the world as we know it. This conference was scheduled to take place in New York City, and ended up being a virtual event instead. The incredible worldwide response to this challenge has been truly inspiring and we want to help any way we can. That’s why Camunda created our COVID-19 response project to help the nonprofits and NGOs tackling this global issue. Organizations like Remedy Match are now using Camunda as the backend of their logistics solution. Remedy Match uses our automation solutions to make sure they can...

Coronavirus has changed the world as we know it and together we’re navigating a new normal. The incredible worldwide response to this challenge is truly inspiring, especially the way individuals and organizations are rapidly developing solutions to a whole new set of problems. We want to help you any way we can.

Given the rapidly evolving circumstances around COVID-19, I would like to give the larger Camunda user community an update on how we are working through these challenges, how our globally distributed team continues to develop and support our software and what we are doing to support the health and well being of our employees, customers and partners. Since Friday last week, our offices are closed and our global team is working from home. Working remotely is not new for us. Over a year ago, we had proactively decided to transform Camunda into a distributed organization in order to help accelerate our growth and strengthen a global organization. As a result, we already have all the various tools, practices and team...

This blog post is the fourth of a five-part series based on the keynote I presented at CamundaCon 2019 (You can find the recording on YouTube). You can read the first blog in this series here.