Chief Marketing Officer

Executive

Camunda is the leader in process orchestration software. Our software helps orchestrate complex business processes that span people, systems, and devices. With Camunda, business users collaborate with developers to model and automate end-to-end processes using BPMN-powered flowcharts that run with the speed, scale, and resiliency required to compete in today’s digital-first world. Hundreds of enterprises such Intuit, Nokia, Deloitte, Deutsche Telekom, Roche Pharmaceuticals, Vodafone, ING, Allianz, Lufthansa, Atlassian design, automate, and improve mission-critical business processes with Camunda to drive digital transformation. Camunda has been repeatedly recognized by Deloitte as a high-growth company and is operating as a remote-first company.

Summary

The Chief Marketing Officer (CMO) plays a key role in establishing Camunda as the unquestioned leader for process orchestration software in order to drive our rapid and sustainable growth. 

To that end, the CMO will oversee Camunda’s overall marketing strategy and execution across all initiatives and channels. They will ensure the highest functional standards in their department, which consists of the following teams (~25 FTE total): 

  • Brand and Creative
  • Corporate Communications
  • Demand Generation
  • Events Marketing
  • Marketing Operations
  • Product Marketing
  • Web Marketing

The CMO will apply and provide those functions successfully to drive and support our growth engine, that is product-led and seller-accelerated. The CMO is a member of the Senior Leadership Team (SLT) that reports to the CEO. The other SLT members are the Chief Technology Officer (CTO), the Chief Revenue Officer (CRO), the Chief Financial Officer (CFO), the Chief People Officer (CPO), and the Chief of Staff (CoS). 

The CMO and their reports will drive and support many cross-functional initiatives across the organization, partnering with other key functions such as product management and developer relations, sales and sales development, talent acquisition, and legal & compliance. 

Qualified candidates will be experienced, tech-savvy enterprise software marketing leaders with a strong passion for our product and a remote-first mindset.

Responsibilities

  • Develop a high performing team (attract, assess, onboard, enable, grow, and offboard talent) and lead it with empowerment and accountability.
  • Successfully combine product-led growth (PLG) with account based experience (ABX) in order to help generate self-service revenue and enterprise sales opportunities. 
  • Own and beat top-of-funnel targets such as product signups and lead generation, and co-own sales pipeline generation (partner with sales development).
  • Ensure operational excellence and rapid experimentation to make data driven decisions on where to double down and where to back off: Simplify, prioritize and focus (majority of budget on few core plays).
  • Educate the market (including industry analysts, market influencers and the media) in order to create the process orchestration category, and ensure that Camunda is recognized as the category leader.
  • Support Sales with the right content (including battle cards and case studies) to educate the economic buyer about Camunda and its competitive advantage.
  • Build a highly successful channel partner marketing program.
  • Manage the marketing spend (plan, forecast, report), approx. €6M in 2022.
  • Develop and maintain a marketing culture that is aligned with our FAITH values, is truly remote-first and highly agile, working in fast iterations and having candid conversations based on metrics and data.
  • Establish and maintain healthy, effective partnerships between Marketing functions and other functions in the organization.

Requirements

  • Substantial marketing experience in the enterprise software business.
  • Played a key role in setting up PLG and ABX motions in a rapidly growing company with a developer oriented software product. 
  • Can demonstrate proficiency in metrics driven, operational excellence.
  • Highly passionate about great software products and demonstrate a willingness to use our product yourself (Sign up here).
  • Ability to develop and lead a high performing team.
  • Preference to work in iterations (many small steps, rather than few big steps).
  • Values efficiency and resourcefulness.
  • Growth mindset and strong desire to keep learning.
  • Excited to work in a remote-first, highly transparent environment.
  • Committed to our FAITH values as well as diversity, equity, and inclusion (DEI).

What we have to offer:

  • A remote-first culture that enables you to work remotely as much as you’d like to. We believe talent is global! 
  • A home office equipment budget and the choice of hardware. Mac, Windows, Linux, you choose what works best for you! 
  • If you like working from an office space, we have our modern and collaborative hubs (Berlin, Dallas & Denver) or you can work from a coworking space.
  • We support our employees in maintaining a healthy work/life balance, so we offer and encourage flexible time off at Camunda. Use your flexible time for anything that helps you recharge your batteries or maintain your life outside of work. 
  • A clear mind is a healthy mind; we offer a headspace subscription and pay towards your fitness activities.
  • Social interactions are important to us! Each year, Camunda hosts  a company-wide get-together in new and exciting locations! In 2021, we rented out a whole island in Croatia. Find out more about the annual retreat here.
  • Inclusive culture based on our FAITH values; quarterly performance reviews and employee engagement surveys to make sure you feel heard and valued.
  • We understand that our employees contribute immeasurably to Camunda’s success: to allow employees to benefit from that success, every Camunda employee is offered virtual shares from our Virtual Stock Option Plan (VSOP)
  • More of what we offer globally & in your country can be found here.

"Everyone is welcome at Camunda” — it’s a celebrated component of our culture. We strive to create an inclusive environment that empowers our people.  At Camunda, we honour diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applications will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability or any other protected characteristics under applicable law.  We are looking forward to your application!

Did we pique your interest? Apply now and learn more. For a complete list of jobs at Camunda, please check out: https://camunda.com/career/.

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